Marketing your products and services during a global crisis may not always seem appropriate. Not only is it harder to create content with COVID-19 restrictions on you and your staff, but it is also important to make sure that your marketing is considerate and appropriate, otherwise your customers may view you as being insensitive. Keep…
The Fair Trading Amendment Bill was introduced to parliament in December 2019 and has most recently had its first reading in February. The bill is closely centred around new protections against unfair practices – namely prohibiting unconscionable conduct in trade and extending the current Act’s protections against unfair contract terms in standard form consumer contracts…
A career mentorship program involves partnerships between employees to develop professional skills and gain industry knowledge. Career mentoring programs are often seen as powerful development tools for cultivating both leaders and employees within a business. Whether you are a small business owner or a multinational corporate leader, the implementation of a mentorship program will always…
A fixed-term employment means that the employment will end on a specific date or when a particular event occurs. While this type of employment is appropriate for certain jobs, employers who wish to hire fixed-term employees need to be aware of their rights and responsibilities to avoid breaching the law. A full or part-time fixed-term…
Rebranding your business can seem like a daunting task, as it can involve a range of arduous tasks such as changing designs, updating clients, retraining staff and changing your marketing strategies. However, rebranding can be an option for many businesses if: Your business is too similar to competitors. Your designs and values are updated. You…
Managing a virtual team can offer challenges that you won’t experience in-person teamwork. It can be harder to schedule meetings, show demonstrations and build connections. However, having a virtual team offers convenience, opportunity and freedom for the team members, so here are some tips to help you make it work… Define goals and rolesAt the…
Hiring an intern can sound like a win-win situation; the intern gets an opportunity to learn and boost their career, you get some extra help generally at a lower wage rate than regular employees. However, it is important to first think about if an intern would be right for your company before you make the…
Market research is key to developing relevant and effective business strategies as it helps you understand your industry, customers, competitors and market trends. Undertaking both primary and secondary market research can allow you to boost your business’ success if you utilise the information to improve your product/service and marketing strategies. There are a variety of…
Entering into a business partnership can come with conflicts and misunderstandings between you and your new associate. This is why having a written agreement that clearly outlines your rights and responsibilities is important for maintaining a healthy business relationship between partners. Here are some key areas to include in your partnership agreement: Name of partnership:…
Running a business is hard enough without having to chase up payments from your customers. Here are some measures you can take to prevent yourself from having to deal with the profitability imbalance, negative client relation, and legal ordeals that come with chasing up owed debt. Research the customer:Before you enter into an agreement with…