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Chartered Accountants

Trusted advisers of all tax compliance and annual accounting issues facing both individuals and small businesses.

Personalising your business brand

Posted on Dec 14, 2018 by admin

Personalising your business brand attracts new customers by establishing authenticity and a point of difference.

Follow these tips to improve your marketing and create a unique brand true to yourself.

Put a face to the name
The best way to add a personal touch to your brand is to be human. Adding a team graphic to your website, business cards or advertising will share your business’ personality with your potential and current customers. For small business customers, seeing the people behind the good or service they are consuming builds trust and intimacy that can set you apart from your competitors.

Engage with your audience
Social media is a key part of a small business. You should:

Be accessible
Corporate and business jargon can send customers running in the opposite direction. Easy to understand language and first person, are your best friends when you are writing anything from your business cards to your website content. A conversational tone that shows your personality will go a long way with customers looking for someone they can trust.

I would like to confirm that Garry Hughes has been my accountant for some years now and I can honestly say that I would not consider changing accountants under any circumstances. I am a USA Citizen having retired to New Zealand, therefore I require both a USA tax return completed every year as required by Congressional law and a New Zealand tax return completed every year as required by New Zealand tax law. Obviously this becomes quite a professional understanding by Garry as to what must be reported by each country and the dead lines for reporting and paying. Garry Hughes always performs a totally professional task and I have to say that I have not run into any problems with the work Garry does. I would not consider another accountant.
W. Bruce Johnson

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Heavy fines for lack of employment records

Posted on December 7, 2018 by BDS Hughes

Employers must keep complete and accurate records of their employees to avoid severe fines. Remain compliant with the Employment Relations Act 2000 and the Holidays Act 2003 and follow the checklist given below. As an employer you must: Be able to show you have paid your employees all minimum employment entitlements like the minimum wage rate and four weeks’ annual holidays Keep records with the name, age, address, and date employees started working, what their job entails, public holiday payments and tax declarations Keep records for seven years even if they have left Ensure all employees have complete and current […]

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