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Chartered Accountants

Trusted advisers of all tax compliance and annual accounting issues facing both individuals and small businesses.

Personalising your business brand

Posted on Dec 14, 2018 by admin

Personalising your business brand attracts new customers by establishing authenticity and a point of difference.

Follow these tips to improve your marketing and create a unique brand true to yourself.

Put a face to the name
The best way to add a personal touch to your brand is to be human. Adding a team graphic to your website, business cards or advertising will share your business’ personality with your potential and current customers. For small business customers, seeing the people behind the good or service they are consuming builds trust and intimacy that can set you apart from your competitors.

Engage with your audience
Social media is a key part of a small business. You should:

Be accessible
Corporate and business jargon can send customers running in the opposite direction. Easy to understand language and first person, are your best friends when you are writing anything from your business cards to your website content. A conversational tone that shows your personality will go a long way with customers looking for someone they can trust.

Chris and I would love to write this letter of reference. As business owners for 34 years we know how crucial it is to have the right professional people supporting you.Garry and Helen and their team at BDS Hughes have provided us with their accounting expertise for approximately 25 of those 34 years. Garry’s Business Development Services has taken us from small town business owners and grown us into a company capable of going nationwide and internationally with our products and services. His business acumen and professionalism has provided us with all aspects of accountancy services and financial support and advice. With his team he has given us very sound and timely training, keeping us on track through the highs and lows each year brings. As an ongoing family-based business, we have had the challenge of staying focused and looking to the future for all involved, our business team and family. Business planning and mentoring has allowed us to keep up-to-date and moving forward as well as introducing a succession plan. Garry and Helen share similar family values and know the challenges of fitting work and family time into busy and demanding schedules. We highly value the professional relationship we have built with them over these past years and know we have a lasting friendship as well.
Chris & Shirley HawkingsCEO and COLMad Supporters of Waikato Rugby

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Succession planning for small businesses

Posted on March 8, 2019 by BDS Hughes

Retirement is a big commitment and even more so for those who are self-employed or run their own business. All the factors that go into the decision to retire are magnified with a business to consider. Selling or closing are not the only paths if you choose to move on, this is why succession planning for your business is a great start for you to see where you want to go. For business owners, planning for your business’s future can be the key to its survival after you leave. With the succession planning process, you will need to set ultimate […]

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