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Chartered Accountants

Trusted advisers of all tax compliance and annual accounting issues facing both individuals and small businesses.

Growing your business through livestreaming

Posted on Apr 12, 2017 by editor

With video marketing here to stay, why not take advantage of live streaming to grow your business.

Livestreaming is the ability to broadcast live straight to the internet through social media platforms. It is a tool that has been adopted by savvy tech-heads and it is powerful when reaching out to clients and building your customer base.

With over one billion users on Facebook and five hundred million Instagram users, why not take advantage of the ability to boost your business through livestreaming and gain a competitive edge?

As a marketing strategy tool, livestreaming is effective; it’s fast, it’s easy and it’s cost-effective. Livestreaming allows you to speak directly to your clients in real time. It does not require teams of individuals working on a marketing campaign; writing, proofing, designing and editing are not present in this process, saving you and your business time and money.

It is personable. Livestreaming is real. Customers can put a face to the name and can relate on a more human or intimate level to your business. The nature of livestreaming is fun; it gives customers an opportunity to see a side of your business they simply would not get to see just from visiting your website or following you on social media.

Take your customers behind the scenes, show them what goes into product development and allow them to be a part of the process. They will feel like they know your company and this is where trust can be built.

Using Facebook as a livestreaming platform gives you instant feedback. Data on the number of viewers and how long they are tuning in for are just some of the benefits that are not available as readily through any other marketing platform.

To use livestreaming effectively, consider the following:

Chris and I would love to write this letter of reference. As business owners for 34 years we know how crucial it is to have the right professional people supporting you.Garry and Helen and their team at BDS Hughes have provided us with their accounting expertise for approximately 25 of those 34 years. Garry’s Business Development Services has taken us from small town business owners and grown us into a company capable of going nationwide and internationally with our products and services. His business acumen and professionalism has provided us with all aspects of accountancy services and financial support and advice. With his team he has given us very sound and timely training, keeping us on track through the highs and lows each year brings. As an ongoing family-based business, we have had the challenge of staying focused and looking to the future for all involved, our business team and family. Business planning and mentoring has allowed us to keep up-to-date and moving forward as well as introducing a succession plan. Garry and Helen share similar family values and know the challenges of fitting work and family time into busy and demanding schedules. We highly value the professional relationship we have built with them over these past years and know we have a lasting friendship as well.
Chris & Shirley HawkingsCEO and COLMad Supporters of Waikato Rugby

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Claiming expenses on work-related trips

Posted on December 21, 2017 by BDS Hughes

When travelling for business or paying for employee travel there are many daily expenses that can be claimed. Generally, you can claim for flights, taxis (or mileage if you use your own car), accommodation, meals and snacks when you are away from home on business travel. For work-related meetings, conferences or training courses that require an overnight stay, employers can claim the cost of accommodation. If an employee is working away from home for an extended period, you can claim for accommodation or any accommodation allowance paid providing it is for a period of no more than two years (or […]

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