Chartered Accountants

Trusted advisers of all tax compliance and annual accounting issues facing both individuals and small businesses.

Building brand awareness

Posted on Oct 6, 2016 by editor

With the advent of social media, building brand awareness is not as simple as creating one traditional advertising campaign.

A strong brand will set your business apart from all your competitors and help establish a loyal customer base. Here are three tips to increase your brand’s awareness:

Segment your target market
Target market research is an essential part of formulating your marketing strategy. Once you understand the needs of your target market you can divide the entire market into different customer segments based on demographics, geographics, psychographics, buying behaviours and benefits sought. Market segmentation will help to align different customer segments to different marketing campaigns; ensuring your brand’s messages are well-received.

Incorporate PR
Public relations (PR) is an effective way to reach your target audiences and increase awareness. Consider hosting an event and if possible gain access to local media coverage. Press coverage not only gives your business more credibility but it increases reach, attracting new customers. If hosting an event is not viable, consider other PR alternatives, such as sponsorship or teaming up with another business.

Get social media savvy
Social media is a cost-effective way to increase your brand’s presence. Social media can be used to share relevant content, participate in communities such as Facebook groups, and promote your goods and services. Social marketing helps to improve your business’ image and develop better relationships with your customers and community.

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