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Chartered Accountants

Trusted advisers of all tax compliance and annual accounting issues facing both individuals and small businesses.

Building brand awareness

Posted on Oct 6, 2016 by editor

With the advent of social media, building brand awareness is not as simple as creating one traditional advertising campaign.

A strong brand will set your business apart from all your competitors and help establish a loyal customer base. Here are three tips to increase your brand’s awareness:

Segment your target market
Target market research is an essential part of formulating your marketing strategy. Once you understand the needs of your target market you can divide the entire market into different customer segments based on demographics, geographics, psychographics, buying behaviours and benefits sought. Market segmentation will help to align different customer segments to different marketing campaigns; ensuring your brand’s messages are well-received.

Incorporate PR
Public relations (PR) is an effective way to reach your target audiences and increase awareness. Consider hosting an event and if possible gain access to local media coverage. Press coverage not only gives your business more credibility but it increases reach, attracting new customers. If hosting an event is not viable, consider other PR alternatives, such as sponsorship or teaming up with another business.

Get social media savvy
Social media is a cost-effective way to increase your brand’s presence. Social media can be used to share relevant content, participate in communities such as Facebook groups, and promote your goods and services. Social marketing helps to improve your business’ image and develop better relationships with your customers and community.

Chris and I would love to write this letter of reference. As business owners for 34 years we know how crucial it is to have the right professional people supporting you.Garry and Helen and their team at BDS Hughes have provided us with their accounting expertise for approximately 25 of those 34 years. Garry’s Business Development Services has taken us from small town business owners and grown us into a company capable of going nationwide and internationally with our products and services. His business acumen and professionalism has provided us with all aspects of accountancy services and financial support and advice. With his team he has given us very sound and timely training, keeping us on track through the highs and lows each year brings. As an ongoing family-based business, we have had the challenge of staying focused and looking to the future for all involved, our business team and family. Business planning and mentoring has allowed us to keep up-to-date and moving forward as well as introducing a succession plan. Garry and Helen share similar family values and know the challenges of fitting work and family time into busy and demanding schedules. We highly value the professional relationship we have built with them over these past years and know we have a lasting friendship as well.
Chris & Shirley HawkingsCEO and COLMad Supporters of Waikato Rugby

Latest news

Heavy fines for lack of employment records

Posted on December 7, 2018 by BDS Hughes

Employers must keep complete and accurate records of their employees to avoid severe fines. Remain compliant with the Employment Relations Act 2000 and the Holidays Act 2003 and follow the checklist given below. As an employer you must: Be able to show you have paid your employees all minimum employment entitlements like the minimum wage rate and four weeks’ annual holidays Keep records with the name, age, address, and date employees started working, what their job entails, public holiday payments and tax declarations Keep records for seven years even if they have left Ensure all employees have complete and current […]

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